What is PPL? – Definition, Uses, Examples, And More

Definition PPL

The PPL, Pay Per Lead, is a term used within online advertising and refers to the billing system through which an advertiser has to pay for each visit converted into a potential customer. That is, it is the price to pay for each user who becomes a lead through the link provided or the advertising banner used.

A monetization system present in the CPM or  CPC takes on particular importance due to the requirement it raises. The advertiser does not have to pay for a vision, for a click or any other type of interaction, he will only give the money if the visits obtained become possible clients, what is currently known as leads.

An alternative that is also interesting for companies because it gives a higher return on the budget for advertising. It requires that more effective strategies to put in place and that the target platform knows how to target the advertising it hosts well. Since, if the visits do not translate into leads. They will not be able to charge for the advertisement in question.

Complicated for target platforms and attractive to advertisers. PPL is a system that uses considerably less than CPM but offers a high return value to companies that use it. Hence, it is so tempting for any brand wanting to improve its presence on the network.

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What are the uses of PPL?

The PPL serves to reduce advertising spending or, somewhat, to ensure that the investment made offers more than tangible benefits. By establishing a payment system that only requires money if visits convert into leads. It allows the brand to get promoted to have much more possibilities of generating customers. Above all, that the money paid is precisely translated into an increasing audience.

As an advertising payment proposal, it is more than attractive and exciting for brands. Their presence increases since they appear in ads, and they also only pay for what guarantees a conversion.

PPL Examples

Let’s imagine that, at NeoAttack, we launched an advertising campaign to get users to hire our app design services. We put Several banners on different websites. But these are chargeable if the impressions get translated into clicks. And these, in turn, become messages to us to know our rates and raise budgets.

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