How SEO And A Quality Lead Magnet Can Prime Your Website For Effective Email Marketing

How SEO And A Quality Lead Magnet Can Prime Your Website For Effective Email Marketing

Email marketing sounds like something out of a 90’s business handbook, however, it’s as relevant today as it ever was. In fact, email marketing is arguably one of the most valuable forms of digital marketing available – when executed well.

Of course, how can one get started with email marketing if you don’t have anyone to send emails to? Don’t panic! In this article we’re going to talk about how SEO and a quality lead magnet can help prime your website for effective email marketing. Let’s get to it!

What is a lead magnet?

A lead magnet, as the name suggests, is something that attracts prospective customers. In this case, we’re going to talk about a free, high-value eBook on your website that your visitors can claim by entering their email address.

It’s a simple transaction:

• “Here’s all of this awesome and valuable information condensed into a beautifully designed eBook and it’s yours for FREE!”
• “In exchange, simply give us your email address and join our mailing list” (which people can opt out of whenever they like).

How does it work?

Again, any interested prospects who visit your website and see your free eBook will instantly sign up to your mailing list in exchange for the information provided within.

In doing so they register their interest in the products / services you offer.

For example:

• An SEO firm might offer an eBook called: “The Ultimate Guide to SEO in 2023”.
• They offer industry expert advice with tips on how to do your own SEO.
• At the end of the eBook is a CTA encouraging prospects to request a website audit and consultation.
• Most will try to do their own SEO using the information provided; some will realise how much work is involved and decide on hiring the professionals instead.
• Since the SEO firm has clearly demonstrated their expertise in their high-value eBook, they’ll have a good chance at securing more business.
• Those who don’t instantly sign up will be in your email list – awaiting further nurturing.
• You can then send out regular emails with further industry secrets, discounts, announcements, and more. In doing so, you keep your brand alive in their minds and if and when they do decide to sign up, there’s a good chance it will be with you!

Where does SEO play into it?

It’s all well and good adding an eBook lead magnet to your website if you aren’t getting any traffic. By establishing a solid SEO strategy and incorporating the elements your website needs to succeed, you can start attracting more organic traffic to your website for the most relevant keywords.

When executed well, your website will start climbing the SERPs (search engine results pages) and you can attract as many ‘ready to spend’ customers to your website as possible. Those who don’t sign up instantly may claim their free eBook and be filtered into your email list.

Following that, you continue nurturing them via email until they either unsubscribe from your email list or invariably sign up to your products and/or services.

The bigger the net, the more fish you can catch

And that about sums it up. While SEO and email marketing are two totally different digital marketing strategies, when combined they can be a force to be reckoned with!